Once upon a time n a land far, far away, there were two nice girls named Pam and Gela who discovered the Juicy Couture world of fashion and fun, fun, fun. Pam and Gela, the two women behind the brand imagined a classic, romantic, yet flirtatious fragrance. Their inspiration: the golden age of Paris perfumery, Marie Antoinette, pastel cookie boxes…The marvelously detailed packaging blends haute couture and fun. Juicy Couture became an instant hit after it was launched in 2006 with both the American audience and the critics. It was awarded with the industry's highest honor - The FiFi Fragrance of the Year 2006. It had the same affect on the European market upon its release.