New West for Her - the spirit of the West Coast: California in a perfume. Wind and surf, a new age styled bottle and a case that sports flashy colors. In a nutshell, the whole package symbolises the lifestyle of a particular American youth. New West for women is the first true marine perfume with a surprisingly bold and generous iodine note. It is a precursor of a number of men's and women's perfume creations in which the marine or aquatic notes are somewhat toned down.