Gucci By Gucci combines a legendary inheritance and a timeless aura to reveal today’s femininity. Frida Giannini, Gucci’s creative director, has dreamt up a signature scent with a vintage charm (chocolate-brown hue, gilded lettering and a golden horse’s bit hanging around the neck) and a lush, expressive trail. A honeyed and exotic chypre scent with a sensually assertive trail. Present from the start, the patchouli base note is softened by a fresh opening of guava and pear. The result is the ‘reflection of a perfectly acknowledged spirit of chic decadence’. The perfume is being released for the House of Gucci’s 85th anniversary.