Burberry The Beat For Men is an addictive, woody fragrance with pulsing energy that embodies a blend of British heritage and edgy attitude. It is a fragrant ambivalence - dry and wet, cold and warm, rough and noble - giving birth to unmistakable style. Vibrant cedrat, black pepper and violet create an initial burst of freshness that melts into elegant, timeless notes of leatherwood and vetiver bourbon. The effect is a mirror of modern Burberry masculinity fueled by the dynamism of music and fashion.